Branded World
Michael Levine

Book cover image

Narrated By: Lloyd James

Duration: 10 hours and 23 minutes

What to expect

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Genre

Sales and marketing

Listen to a sample

“A terrific guide to the role that PR plays in marketing today.”

Al Ries, author, The Fall of Advertising and the Rise of PR

“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”

Jack Trout, author, A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”

Howard J. Rubenstein, President, Rubenstein Associates, Inc.

“Full of useful pointers.”