Narrated By: Lloyd James
Duration: 10 hours and 23 minutes
What to expect
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Sales and marketing
Listen to a sample
“A terrific guide to the role that PR plays in marketing today.”
“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”
“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”
“Full of useful pointers.”