Narrated By: Mike Chamberlain
Duration: 9 hours and 37 minutes
What to expect
There's never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.
The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just "Could I be an entrepreneur?" but also "Should I be an entrepreneur?" By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal "entrepreneur equation" as you
–learn what it takes to be a successful entrepreneur in today's competitive environment;
–save money, time, and effort by avoiding business ownership when the time isn't right for you;
–identify and evaluate the risks and rewards of a new business based on your goals and circumstances;
–evaluate whether your dreams are best served by a hobby, job, or business; and
–gain the tools that you need to maximize your business success.
The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!
Entrepreneurship, Business and Management, Small businesses and self-employment
Listen to a sample
“In a sea of feel-good ‘yes-you-can’ books that lure people into mindlessly wasting their limited time and resources on business ideas that don’t stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril.”
“The book perfectly mirrors [Roth’s] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed.”
“Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today.”
“Carol delivers the reality check that today’s entrepreneur needs to succeed.”
“One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it…The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth’s advice and wisdom will likely make that decision a lot easier.”
“The Entrepreneur Equation is a best friend’s advice, risk management handbook, and an entrepreneurs’ prequalification checklist all rolled into one. It’s communicated in a heartfelt anecdotal style by someone who has been ‘in the trenches’ and who truly cares about the people who aspire to be entrepreneurs.”
“Finally! Someone asks the million-dollar question—and then answers it. It isn’t about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book.”
“By reading The Entrepreneur Equation, you’ll not only think differently about what entrepreneurship means for you but also create an opportunity to get the best, most successful return on your investment.”
“Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today’s business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a road map to help you determine how and if owning your own business will help you achieve the American Dream.”
“I wish I’d had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone…If you’re thinking about starting a business, already running a business that is not profitable, or you haven’t been able to take your business to the next level, this book is for you.”
“As an entrepreneur who’s built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path, as you ask of yourself if you should be an entrepreneur and do a true self-evaluation of your potential for success.”
“In an era where ideas are heralded as the be-all, end-all of business, the importance lies in execution. Carol gives readers a road map to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the best chance to build successful, profitable businesses.”
“Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol’s frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor.”
“In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees).”