Outsmarting Goliath
Debra Koontz Traverso

Book cover image

Narrated By: Anna Fields

Duration: 7 hours and 53 minutes

What to expect

Outsmarting Goliath confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:

Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizer

Genre

Business strategy, Market research

Listen to a sample

Outsmarting Goliath is a must-read for every small business owner who doesn’t want to stay small.”

Don Taylor, co-author of Up Against the Wal-Marts

“Entrepreneurs anxious to wrestle customers away from behemoth corporations will find a gold mine of guidance in this excellent resource.”

Today's Librarian

“Anna Fields’ narration captures the essence of the life coach in this self-help book. Providing sensible business information, along with concrete, no-nonsense suggestions, and practical advice, this is clearly a usable resource. A humorous tone is used appropriately as self-effacing humor is injected throughout…Practical in all respects, this little reference will make you and your small business grow exponentially.”