Narrated By: Michael E. Gerber
Duration: 4 hours and 44 minutes
What to expect
Before you launch your start-up, begin with Gerber.
All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the same service in a perpetual cycle throughout the life of the business.
Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth and can expand its income, services, and positive contributions to your employees and community.
Gerber's ten principles will help you:
–Identify your company's essential "system"—its highly differentiated way of doing business that will be the cornerstone of your success
–Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate
–Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard that formerly existed
–Instill a higher purpose that can move yourself, your business, and your customers to greater levels of fulfillment and growth
From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world—not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.
Listen to a sample
“Gerber's books never disappoint. These Ten Principles help you dig in to create newer, bigger ideas during our deeply troubled times, ultimately producing a great renewal—of mind, of body, of spirit, and leading to a new operating system where anything is possible and growth is built into the culture.”
“This book doesn't just describe great business principles—it MAKES business history. Your economic survival hinges on you reading this book!”
“Gerber is the master in giving us the essence. Every business begins small, then grows and endures in accordance with its founding principles. His new book scores a perfect 10!”
“New books recycle old ideas. This one is brand-new thinking for our deeply troubled times. Gerber takes on the tough issues of the day, and provides liberating insight and compelling principles on creating small business success in any economic or political environment.”