How to be Strategic
Fred Pelard

Book cover image

Narrated By: Jon Glover

Duration: 7 hours and 43 minutes

What to expect

Brought to you by Penguin.

Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.

How to be Strategic is your accessible but comprehensive guide to strategic thinking in any situation. Fred Pelard distills 20 years' experience training executives at all levels from leading companies around the world into a range of smartly-illustrated, workable methodologies that will enable you to understand each approach and find your own path to the right solution every time.

'Will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!' Richard Rumelt, author of Good Strategy, Bad Strategy

"A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking." Tiffani Bova, Chief Growth Evangelist, Salesforce - WSJ Bestselling Author, Growth IQ

'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy - Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe
'Practical and comprehensive'. - Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

© Fred Pelard 2020 (P) Penguin Audio 2020


Business strategy, Management decision making, Business negotiation, Memory improvement & thinking techniques, Game theory, Behavioural economics

Listen to a sample

Practical and comprehensive, How to Be Strategic reveals how to build your strategic mindset and gives you the most powerful tools

Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

I really like Fred's ability to explain with real life examples. His approach is far from being 'classic academic'; one could say that his is rather the perspective of a 'literate entrepreneur'. Fred is a very good story teller, and he holds your attention throughout

Federico Bonatti, CFO Switzerland, IKEA

Sainsbury's have worked in partnership with Fred over many years, to develop the 'Strategic Mindset' of our brightest talent. His content is always hugely popular. Don't miss an opportunity to turn your teams into budding entrepreneurs

Stuart Comer, Group Head of Learning & Development, Sainsbury's

Fred's concise and disruptive ideas have the power to align teams, change minds and speed up innovation

Richard Davidson-Houston, Head of All 4, Channel 4

Fred's energy and expertise shine through irrespectively of the delivery method, and our 500+ learners this year have commented on clear frameworks, engaging style, and relevant examples every time

Tanya Dowling, Global Academy Manager, HSBC

I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School

John Smith, COO, Burberry

Fred has brought valuable approaches to strategic analysis that have fast become go-to tools for our team. His sharp intellect, and deep knowledge of the tools left us perfectly equipped to use them in practice right away

Jon Page, Head of Technology Strategy, BBC

You can learn more from Fred in a few hours than taking a strategy course over a semester as part of your MBA program!