Bernadette Jiwa

Book cover image

Narrated By: Bernadette Jiwa

Duration: 3 hours and 53 minutes

What to expect

Penguin presents the unabridged, downloadable audiobook edition of Hunch, written and read by Bernadette Jiwa.

Learn to trust your intuition and uncover insights that could lead to the next big thing

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.

Anxiety over 'being more innovative' leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.

Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where 'x' marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.


History of ideas, Business innovation, Disruptive innovation, Popular psychology, Advice on careers & achieving success, Assertiveness, motivation, self-esteem & positive mental attitude, Small businesses & self-employment, Management decision making

Listen to a sample

While data-driven decision-making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill

Steve Clayton, Chief Storyteller, Microsoft

Hunch is a roadmap that arms you with tools you won't find in a traditional business book and that will help you realize the potential we all have to be creative. After reading this book you'll pay attention to the world in a completely new way and have the tools to create your own vision for the future

Antonio Zea, Senior Director, Under Armour

This book provides much-needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech

This brilliant little book is sure to inspire the next new meaningful product or company

Ivy Ross, VP Design, Google

Jiwa explains a whole new way to innovate and change the world

Guy Kawasaki, author of THE ART OF SOCIAL MEDIA

At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas