Think Simple
Ken Segall

Book cover image

Narrated By: Ken Segall

Duration: 7 hours and 30 minutes

What to expect

Penguin presents the unabridged, downloadable, audiobook edition of Think Simple written and read by Ken Segall.

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.


Business strategy, Business innovation, Sales & marketing

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