Business for Punks
James Watt

Book cover image

Narrated By: James Watt

Duration: 4 hours and 59 minutes

What to expect

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt.

Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.


Entrepreneurship, Business strategy, Business innovation, Anarchism, Food & drink: beers & ciders

Listen to a sample

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom

The Scotsman

The punk rock approach to doing business

British Airways' Business Life

A manual for entrepreneurs

Marketing Magazine

An idiosyncratic guide for budding entrepreneurs

Financial Times

An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms

Scunthorpe Telegraph

[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea

The Times 'book of the week'

BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.

Will King, founder of King of Shaves

Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms