Seth Godin

Book cover image

Narrated By: Seth Godin

Duration: 5 hours and 39 minutes

What to expect

Brought to you by Penguin.

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

© Seth Godin 2020 (P) Penguin Audio 2020


Sales & marketing management, Advertising, Media studies: advertising & society, Utilities & tools, Creative therapy (eg art, music, drama)

Listen to a sample

The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream

Steven Pressfield, author of The War of Art

If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin

Micah Sifry, cofounder, Personal Democracy Forum uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off


It's easy to see why people pay to hear what he has to say


Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are

Brian Koppelman, co-producer and co-creator of Billions

If Seth Godin didn't exist we'd need to invent him

Alan Webber, founder, Fast Company

Seth Godin may be the ultimate entrepreneur for the information age


The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens

Peter Gabriel, Musician

This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found

Rosanne Cash, Grammy-winning singer-songwriter

Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun


With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it